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Analyst Report: Williams-Sonoma, Inc.


Williams-Sonoma, Inc. (WSM) Stock Forecasts

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Argus•March 18, 2024




Consumer Cyclical


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Williams-Sonoma Inc. is a leading specialty retailer of products for the home. The San Francisco-based company operates 533 retail stores under the Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Rejuvenation nameplates, with approximately 20 stores in Canada, 19 stores in Australia and 2 in the UK. WSM has franchises in the Middle East, the Philippines, Mexico, South Korea and India. The company operates e-commerce websites and direct-mail catalogs that allow shoppers to purchase products from these brands plus Mark and Graham. The company has outlet stores that are included in the store count above. In fiscal 2023, e-commerce revenues accounted for approximately 66% of the company’s $7.8 billion in sales. The total selling area was about 4 million square feet. The average store was 10,200 SF with the flagship brand averaging 6,600.
The company’s fiscal year ends on the Sunday closest to January 31. The current fiscal year ends on February 2, 2025. The current year has 53 weeks.

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Analyst Profile

Chris Graja, CFA

Senior Analyst: Retail

Chris covers the Consumer sector for Argus. He was the #1 Stock Picker in the Household Durables sector, winning the 2019 StarMine U.S. Analyst award from Refinitiv. He was the #1 Stock Picker in Food and Staples Retailing, winning back-to-back U.S. Analyst Awards in 2015 and 2016. He received a prestigious Volunteer of the Year award from the New York Society of Security Analysts in 2000. Prior to Argus, Chris spent 16 years at Bloomberg Financial Markets. He was the Director of Training and a Senior Researcher for Bloomberg’s research division before joining the new Bloomberg magazine as Technical Studies Editor in 1993. He rose to Executive Markets Editor of the publishing group. Chris co-authored the book “Investing in Small-Cap Stocks,” which was published in three U.S. editions, an audio book, and two Chinese editions. Chris earned an MBA from Rutgers University. He is a CFA charterholder.

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